Whitney Wolfe, the boss and innovator of Bumble dating app, has seen her company grow from a couple of employees in 2014 to over 30 employees in 2017.
She has also seen it evolve from a purely female dominated dating app into a career-connections app. All these developments seemed miles away for Wolfe and her company three years ago, but now here they are. Whitney Wolfe is one of Forbes under 30.
Austin’s SXSW Interactive Festival
Whitney Wolfe was engaged for a discussion with Christina Vuleta of Forbes’ Women’s Digital Network during the Austin’s SXSW Interactive Festival in March this year. The discussion involved an audience that comprised of upcoming women entrepreneurs drawn from Bumble Mentoring Salon and Women@Forbes. She acknowledged that the Bumble could not have grown without the passion and commitment that her team put in the company. She told the audience that the only reason that keeps staff members in a startup company is passion and a dream to grow with the company.
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How to Balance Between a Company’s Culture and Growth
One of the women entrepreneurs in the audience sought for advice from Whitney Wolfe about how she could grow her business to new markets but still maintain its originality and culture. Wolfe advised her to try and strike a balance between growth and culture since the two are equally important. To manage that, Wolfe told her always to consider culture first when vetting new employees. She argued that strategy would ensure that on top of employees being qualified for the job, they shared the same passion with the company’s founders.
According to Whitney Wolfe, the values, team, and brand are the first three priorities for any startup. She told the audience that the three priorities were so important that one cannot be used as a substitute for the other. For example, as much as a brand could appear glittering, it would be less marketable without a good team behind it.
Find more about Whitney Wolfe: https://www.sxsw.com/speaker/whitney-wolfe/