How Fabletics Changed The Game

We all know and love the athleisure trend- comfy, cool, trendy workout and loungewear that can be worn on the daily. But did you know that Fabletics has become one of the largest athleisure clothing companies worldwide? Fabletics, a company co-owned by the fabulous Kate Hudson, is taking on Amazon and all of the other famous retailers such as LuLu Lemon, since the start of this incredible clothing company only three years ago. The idea of Fabletics was to appeal to customers in a reverse showroom technique and it certainly paid off.


Founders of Fabletics were looking for a celebrity partner that could endorse the products in ways that show how versatile they are for everyone in daily life. Kate Hudson was the breath of fresh air the company needed with her carefree spirit. Her relatable mom life has been encouragement to check out the Fabletics site and subscriptions to women worldwide. Instead of using the typical showroom technique, or thousands of retail stores, women can go onto the site and look at the products online. The low price points and fun styles are a better solution than paying for overprice black yoga pants at your local Nike store. Women have really taken to the reverse showroom technique.


One other thing about Fabletics is that when you sign up to become a member, you take a Lifestyle Quiz. This quiz enables the site to generate options for you based on what you like and need in your closet. Fabletics has created an affordable, fun and easy way to shop for women- no need to leave your house and go from store to store searching for the perfect yoga outfit. It’s all on one site.


Kate Hudson and her team really hit the nail on the head when they decided to go about selling the brand a bit differently. With over two hundred and fifty million dollars in success, they’ve even been able to open several retail stores for their dedicated customers. This is even more exciting for those who already know and love the brand, and for those who are a bit skeptical. Now everyone can enjoy the brand in whichever way they prefer- in a retail store, or online. Fabletics is a must have for women everywhere who are looking for both comfort and style.